Tag: customer identity

How Brands Use Location to Understand Customers

How Brands Use Location to Understand Customers

. October 20, 2019

We are able to look at the places people go. Customers are describing by virtue of their locations what their day looks like, what they looking for, what they need. Listen in as Gayle Fuguitt, Chief of Customer Insight and Innovation at Foursquare explains how this helps the company to find customers and target audience. […]

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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Why Customer Identity Graphs are so Important

Why Customer Identity Graphs are so Important

. September 29, 2017

It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]

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