Tag: data

How Brands Use Location to Understand Customers

How Brands Use Location to Understand Customers

. October 20, 2019

We are able to look at the places people go. Customers are describing by virtue of their locations what their day looks like, what they looking for, what they need. Listen in as Gayle Fuguitt, Chief of Customer Insight and Innovation at Foursquare explains how this helps the company to find customers and target audience. […]

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ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

. February 28, 2019

The Association of National Advertisers (ANA) has released the 40th edition of its Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight – compiled by ANA’s Data, Marketing and Analytics (DMA) division. For data driven marketers, the Statistical Fact Book represents a treasure trove of actionable insights and intelligence on the industry’s key trends, […]

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DAC’s Measurement Definitions ‘Cheat Sheet’

DAC’s Measurement Definitions ‘Cheat Sheet’

. February 8, 2019

Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]

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DAC Video: Dealing With Data Challenges

DAC Video: Dealing With Data Challenges

. March 19, 2018

Feel overloaded with data? Wondering what to do with it all? Listen to these top marketers as they discuss how they deal with their biggest data challenges.

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