Tag: digitally addressable TV

Making Television Digitally Addressable

Making Television Digitally Addressable

. March 12, 2019 . 0 Comments

Terry Kawaja, Founder & CEO of LUMA Partners joins DAC’s exclusive series of video interviews featuring today’s most insightful thought leaders in data, measurement and analytics. In this video, Kawaja explores how television is becoming more digitally addressable, and what that means for the industry and brands. It is “probably the biggest opportunity in marketing. […]

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