Tag: identity graph

Why Customer Identity Graphs are so Important

Why Customer Identity Graphs are so Important

. September 29, 2017

It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]

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