Tag: identity

DAC’s Measurement Definitions ‘Cheat Sheet’

DAC’s Measurement Definitions ‘Cheat Sheet’

. February 8, 2019 . 0 Comments

Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]

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Why Customer Identity Graphs are so Important

Why Customer Identity Graphs are so Important

. September 29, 2017 . 0 Comments

It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]

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