Tag: marketing analytics

Measuring What’s Important At Cisco

Measuring What’s Important At Cisco

. August 28, 2019

When Cisco starting its marketing measurement program, it found that different teams were measuring things that they COULD measure, and that made them look good, rather than what they SHOULD measure. To change this, the analytics team created a specific metric they called “engagement” which consists of data on all of the different interactions with […]

Continue Reading

DAC Video: Creating a Common Measurement Currency

DAC Video: Creating a Common Measurement Currency

. February 15, 2019

The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen.  Video Trascsript Bob Liodice: If we think […]

Continue Reading

Adding Agile to Your Marketing

Adding Agile to Your Marketing

. February 2, 2019

The Agile methodology has worked wonders for software development and an increasingly wide range of other processes. Why not for marketing, too? IBM is one major brand leading the way in applying Agile to marketing, with exceptional results — especially considering that IBM’s marketing team is over 5,000 strong, worldwide. DAC talked with Michelle Peluso, […]

Continue Reading

DAC Video: It’s All About Growth

DAC Video: It’s All About Growth

. September 24, 2018

Measurement is all about growth; making better decisions to enhance growth. Data-driven marketing is ushering in a new period of tremendous growth, and the potential is massive. The means to make this happen is in our hands, says Bob Liodice, CEO of the ANA. “We just haven’t pursued it aggressively.” Intros video, Bob describes a […]

Continue Reading

The Importance of Analytics for Today’s Marketers

The Importance of Analytics for Today’s Marketers

. September 15, 2017

Today’s “measurement mandate” for marketing has brought analytics front and center. As that happens, it’s important to be clear on what analytics are all about. For example, they’re not just a way to gauge effectiveness of past events. Analytics technology today can do far more, accurately predicting future results, connecting online and offline touch points […]

Continue Reading

8 Ways to Leverage an Analytics Program

8 Ways to Leverage an Analytics Program

. August 17, 2017

You’ve spent a great deal of time, effort and money to build and refine a marketing analytics program. But it’s not simply about crunching data and teasing out useful insights. Once you have valuable information to inform decision-making and optimize marketing efforts, your efforts can be put to good use in a variety of ways. […]

Continue Reading