Tag: marketing math

With Measurement It’s all About the Math

With Measurement It’s all About the Math

. August 15, 2017

Marketing and math haven’t always meshed. Marketing was long considered a creative endeavor somehow divorced from the rigor and transparency of science-based business process. The very definition of analytics – “the scientific process of transforming data into insight for making better decisions” – caused tension in marketing-dom. But no longer. Better analytic methods, new data-driven […]

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