Tag: marketing metrics

ROI: Today’s Most Misunderstood Marketing Metric

ROI: Today’s Most Misunderstood Marketing Metric

. September 27, 2017

Here’s a thought not much discussed much among marketers: ROI might not be the right way to measure the impact of your marketing. In part, that’s because we routinely misunderstand and misuse ROI in all manner of ways. This is how and why. Invoking ROI to gauge marketing impact can severely distort the true value […]

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