Tag: Measurement Mandate

DAC Video: Creating a Common Measurement Currency

DAC Video: Creating a Common Measurement Currency

. February 15, 2019

The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen.  Video Trascsript Bob Liodice: If we think […]

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DAC Video: Marketing’s ‘Measurement Mandate’

DAC Video: Marketing’s ‘Measurement Mandate’

. September 24, 2018

The advertising and marketing industry invests a trillion dollars every year. But without the guidance of sophisticated measurement, the industry is “winging it.” But as Bob Liodice, CEO of ANA points out, “You cannot ‘wing’ a trillion dollars of investment.” What’s needed, he says, is a stronger focus on measurement that will help organizations make […]

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The ANA Data Analytics Center

The ANA Data Analytics Center

. September 10, 2018

Bob Liodice, CEO of ANA, shares his vision for bringing the industry together to better leverage measurement, data & analytics. Video Transcript Bob Liodice: Think of the complexity that we have in marketing today. We have dozens of media platforms. We have different pathways that we can choose. But we do not have an ecosystem […]

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