Tag: metrics

DAC’s Measurement Definitions ‘Cheat Sheet’

DAC’s Measurement Definitions ‘Cheat Sheet’

. February 8, 2019 . 0 Comments

Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]

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DAC Video: Choosing the Right Metrics

DAC Video: Choosing the Right Metrics

. March 10, 2018 . 0 Comments

Major brand marketers discuss their approach to setting marketing measurement goals and selecting the most appropriate metrics.

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