Tag: multi-channel attribution

The Importance of Analytics for Today’s Marketers

The Importance of Analytics for Today’s Marketers

. September 15, 2017

Today’s “measurement mandate” for marketing has brought analytics front and center. As that happens, it’s important to be clear on what analytics are all about. For example, they’re not just a way to gauge effectiveness of past events. Analytics technology today can do far more, accurately predicting future results, connecting online and offline touch points […]

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