Tag: organizational adoption

4 Ways to Spark Greater Analytics Adoption

4 Ways to Spark Greater Analytics Adoption

. August 18, 2017

A common measurement mistake that many companies make is that they spend big on marketing analytics but they don’t worry enough about how to actually apply insights across the organization. Increased spending must be matched by a commensurate effort of those analytics to drive better decision-making. McKinsey, for one, has framed the move toward greater […]

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