Tag: predictive analytics

DAC’s Measurement Definitions ‘Cheat Sheet’

DAC’s Measurement Definitions ‘Cheat Sheet’

. February 8, 2019 . 0 Comments

Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]

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8 Ways to Leverage an Analytics Program

8 Ways to Leverage an Analytics Program

. August 17, 2017 . 0 Comments

You’ve spent a great deal of time, effort and money to build and refine a marketing analytics program. But it’s not simply about crunching data and teasing out useful insights. Once you have valuable information to inform decision-making and optimize marketing efforts, your efforts can be put to good use in a variety of ways. […]

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