Using AI to Augment Marketing Measurement at IBM

. November 28, 2018

“One topic I’m incredibly passionate about is measurement,” says Michelle Peluso, CMO of IBM. “And what’s exciting in terms of our profession now is that we have more ways than ever to measure and understand the impact of every dollar we spend.”

The DAC sat down recently with Michelle to explore some of IBM’s pioneering efforts in using artificial intelligence (AI) to augment marketing measurement, and learn how IBM is achieving extraordinary results by applying an Agile approach to marketing. In this video (one of three), Michelle explains how IBM is combining the vast amounts of data now available with AI to help move marketing forward even further.

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Category: AI, Case Studies, Data, How-To, ROI, Technology, Trends, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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