Using Analytics to Reinvent the Ad Experience

. August 22, 2017
 

Video: When Turner’s marketing team thinks about data, and analytics and technology, they come at it from a unique angle. They want to reimagine how the consumer experience with advertising can be made better through analytical insights. Join the Turner team as they talk about how they do that.

Category: Case Studies, Customer Experience, Innovation, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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